Archive for February, 2013

How Zillow Cheated Me – Part 1

Thursday, February 28th, 2013

When I finally discovered in late January what Zillow had done to me and all of their paying customers outraged me so thoroughly that I called and made several demands.  Working my way through their channels it became obvious that they had no intention of doing any of them.  From their point of view they had done precisely nothing wrong.  They had sent a notice.  It was all legal. In other words, they could get away with it.

The 2nd person I spoke with is named, Martin.  Martin’s job was to handle people who wanted to cancel their account with Zillow.  I told Martin that I was aware of the continuous price increases but that what they did in October was a covert and underhanded move designed to hide a massive price increase and that they had actually cheated me and all of their other customers when they did it.  It was about the same as a Realtor filling out a listing form, charging the seller 6% and then going back in to an elderly person and having them unknowingly agree to a 15% commission.  Martin didn’t see it that way at all.  But that is exactly how I saw it.

You can see the specifics at this link: http://zillowripsoffagents.com/zillowcostsandresults2012.htm

I am accustomed to advertising vendors attempting to overcharge me.  I spend a little over $800,000 a year on marketing.  Every year at contract negotiation time pretty much every TV and radio station wants to explain why we should pay more for even less.  It wasn’t the fact of a price increase that outraged me – but the disingenuous method they chose to use.  And no TV or radio station (or other source of internet leads I’ve ever used) has ever attempted to trick me once I made a deal with them.  According to Martin, Zillow  had simply “changed their business model”.

I explained to him that based on what each lead cost me the cost per closed deal (buying Zillow leads) went from about $1,100 a deal to about $1,900 a deal.  He became agitated that I kept insisting on using a cost per lead – he let me know “we don’t sell leads, we sell number of impressions”.  Really, Martin?  Cost per impression?  Fine, if you hadn’t at the very same time tried to hide the fact that you REALLY jacked the price this time.  So high that I believe any agent who sees and understands what your company just pulled and can see what their true cost is now will simply stop doing business with Zillow.

My demands were:

  1. Refund to me the money they had overcharged me.
  2. Refund to all of the other agents they had overcharged.
  3. Issue a public apology for having been sneaky about it.
  4. Promise to never do it again.

Martin made it clear Zillow wasn’t going to do any of these things.

They didn’t have to refund me or anybody else.  They had “sent a notice” they were making those changes.  It was legal.

http://zillowripsoffagents.com/how-zillow-cheated-me-part-1/

Can Anybody Trust Anything Zillow Says?

Tuesday, February 26th, 2013

www.zillowsucks.com was already taken.  Same for www.zillowsucks.net.  Already taken.  This is a company that is openly mocked and pretty much the entire agent community (their actual paying customers) dislikes them.  The people who might speak up in their defense are on their payroll.

They spew FALSE AND MISLEADING DATA almost non-stop and pretend like it is factual information.  This false information is not limited to their usually silly “Zestimates”.  Oh no.  In the months and years ahead I will document that the initially open (but now hidden) CONTEMPT that Zillow’s founder has for agents remains an interegal part of the make up of the company now.

I will take up the ACTUAL PURPOSE of Zillow and demonstrate why the PRICES THEY CHARGE WON’T WORK for their paying customers.  I will show, with specifics,  that they are PASSIVE-AGRESSIVE in most of what they do and say.

Every word or phrase that is capitalized in this post will be the subject of a future post.  And …. I promise to make each and everyone of them informative and entertaining.

http://zillowripsoffagents.com/can-anybody-trust-anything-zillow-says/